If You're Business is for Everyone, You're Business is for No One.
The number one mistake business owners make is this:
They want to serve everyone.
It feels safe. It feels like “not missing out.” But in reality, it’s the quickest way to stay stuck, exhausted, and broke.
And frankly, that’s not abundance. That’s a slave mentality. The mentality that says: “If I don’t try to grab everyone, I’ll lose everything.”
But here’s the truth: the more you narrow your focus, the more power you gain. And this is one of the biggest stumbling blocks for business owners. They don't fathom how this can actually work.
Let's unpack this.
David’s Focus on One Giant
Think about David on the battlefield.
Israel faced a whole Philistine army. Thousands of them. Each with their own (and different) weapon.
There were thousands of potential “targets.”
But David didn’t chase them all.
He chose the one giant. The biggest, most urgent, most visible problem.
And when he took down that single giant, the ripple effect was unstoppable. The whole army fled.
That’s the same in business. You don’t need to fight every battle or serve every type of customer. You need to identify your one giant, the target market you’re called to serve and slay that problem with speed and precision.
The Mistake Business Owners Make
Most business owners fall into the same trap:
I don’t want to miss out, so I’ll serve everyone who might need me.
or the one I deal with the most,
If I get too specific, I’ll lose opportunities.
But what happens ?
Their message is diluted. Clients don't "get you".
Their offers are vague. Clients are confused whether you can actually help them.
Nobody feels like they’re talking directly to them, especially in a world where nobody pays attention.
Trying to serve everyone means you end up serving no one.
Alex Hormozi’s Hotdog Stand Example
In $100M Offers, Alex Hormozi explains: if you owned a hotdog stand, you don’t need the most appealing hotdog stand, best toppings or buns, you need a starving crowd.
Hungry people don’t care about details. They care about the solution to their problem.
Israel’s army was the starving crowd. Their hunger was for one thing: freedom from Goliath. David didn’t waste time feeding them “better bread.” He solved the urgent need.
That’s what business owners must learn: stop trying to pitch hotdogs to people who aren’t hungry. Find the starving crowd with one urgent giant in their way.
The Sling-and-Stone Advantage
David’s sling-and-stone advantage was his unique weapon. Yours is the way God wired you:
Organizers want to fix chaos.
Teachers want to eliminate confusion.
Exhorters want to solve fear.
Givers want to give resources.
Compassionates want to create communion.
Servers want to sow calmness
Perceivers seek the truth.
When you try to serve everyone, you step out of alignment with your gift. But when you serve one target market, your sling becomes deadly accurate.
Case Study 1: The Fitness Coach
Starting Point:
A new personal trainer wanted to grow her business. She marketed herself broadly: “I help anyone get fit, lose weight, and feel better.”
The Problem:
Her messaging blended in with every other trainer.
Nobody felt like she was speaking directly to them.
She attracted a few clients here and there, but mostly “bargain hunters.”
The Shift:
She realized her true “army” was new moms struggling with baby weight and confidence. Their giant wasn’t just “fitness”, it was exhaustion, body image, and fear of not recognizing themselves anymore.
Her Sling (gift): She was a natural encourager (Exhorter), with structure (Organizer), and empathy (Compassionate). She created a 12-week program specifically for new moms.
The Ripple:
Within 3 months, she had a waiting list.
Moms referred their friends because they felt truly understood.
She stopped trying to “fight the whole army” and just focused on one giant problem.
Case Study 2: The Freelancer (Graphic Designer)
Starting Point:
A freelancer pitched herself as: “I design logos and branding for any business.”
The Problem:
Every pitch was generic.
Prospects saw her as replaceable, just another designer on the internet.
She competed on price, not value.
The Shift:
She identified her “army” as start-ups in the food and beverage industry. Their giant wasn’t “needing a logo”, it was standing out in a crowded market and making customers crave their product through visuals.
Her Sling (gift): With a Teacher’s eye for clarity and a Giver’s resource lens, she built branding packages that helped restaurants, cafés, and food start-ups attract customers visually and emotionally.
The Ripple:
She raised her rates and stopped competing on Fiverr.
She became the “go-to” designer for niche food brands.
Her work was showcased in local magazines - giving her free PR.
Case Study 3: The Realtor
John, a real estate agent, launched his career full of energy. His pitch was: “I help people buy or sell a home.”
The Problem:
His marketing looked like every other realtor’s.
People didn’t see why they should pick him over the hundreds of agents in town.
He spread himself too thin, chasing first-time buyers, luxury sellers, and investors all at once with little traction.
The Shift:
John realized his “army” wasn’t everyone buying or selling. It was young families upgrading from starter homes to mid-range family houses.
Their giant wasn’t “finding a home” it was fear of making the wrong decision for their kids’ future, schools, and finances.
His Sling (gift):
As an Organizer/Teacher, John had a gift for breaking down complexity into simple steps and guiding families through stressful transitions.
Instead of pushing listings, he became a trusted advisor, giving families advice and structure:
Sell your starter home.
Secure financing for the upgrade.
Transition smoothly into the right school suburb.
The Ripple:
Within a year, John became known as “the family move-up guy.”
Families referred him to their friends because they felt understood, not sold to.
He no longer competed with the sea of generalist realtors, his giant was specific, his sling was precise, and his market trusted him.
Case Study 4: The Small Coffee Shop Owner
Starting Point:
A coffee shop owner opened shop with the vision: “We serve great coffee for everyone.”
The Problem:
Competing with Starbucks and chain cafés made her invisible.
Random walk-in traffic wasn’t enough to sustain the business.
She tried serving everyone and ended up serving no one deeply.
The Shift:
She identified her “army” as remote workers and freelancers. Their giant wasn’t just needing coffee, it was loneliness, distraction at home, and needing a “third space” to work productively.
Her Sling (gift): As an Organiser/Server, she created a structured environment: fast Wi-Fi, charging stations, quiet zones, and a loyalty program for remote workers.
The Ripple:
She built a loyal daily customer base.
Word spread that it was “the café where remote workers feel at home.”
Her revenue stabilized, not because she served more people, but because she served the right people.
3 Questions to Identify Your Market Like David
Who is my army? Who’s desperate for one specific solution?
What is their giant? What single urgent, visible problem keeps them paralyzed?
What is my sling? How do my unique gifts and abilities position me to solve that problem better than anyone else?
Final Thought
David didn’t waste his time chasing every Philistine. He chose the giant.
Alex Hormozi says it this way: if you want a hotdog stand, don’t wish for better toppings, wish for a starving crowd.
In the same way, business owners who stop trying to serve everyone and instead focus on one target market, one giant problem, one solution aligned with their gifts create the kind of victory ripple that multiplies far beyond them.
Don’t dilute your power trying to serve the whole battlefield.
Focus your sling on one giant.
That’s how you create impact, authority, and transformation.
See you,
Petrolene
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Want to discover your giant? My Business Readiness Assessment is your first step toward momentum. It helps you pinpoint exactly where you are right now, so you’ll know how to show up for the free 3-Day Challenge equipped and ready to step into new ground.
